When it comes to search, Google is undoubtedly king. And when your customers are looking for a product or service in their vicinity, you want your business to be the one that Google serves to the searcher.
Having a Google Business account and getting on Google Maps is completely free and is a great way to tap into a local market to reach prospective customers. Frankly if your company doesn’t have a listing – you could be missing out on a lot of new business.
Fortunately, Google make it simple to add your business to their directory and keep your details up to date for your customers. The following guide should help you set up your Google Business profile and start appearing in local search results.
Note that if your goal is to appear nationally, or for specific keywords – you may want to consider SEO services.
Create a free Google My Business account
The first step to start getting local business is to create your free account with Google. Visit https://www.google.com/business/ and click ‘Manage Now’ or ‘Sign In’ if you have already created an account.
Input your company name in the search bar at the top of the above image, or if you can’t find it – hit ‘Add your business to Google’. The next steps are as follows:
- Input your company name
- Select whether you have a physical location
- Choose your service areas
- Choose the category that best represents your business
- Enter your contact details
- Select ‘finish’
- You will then be required to verify your company, this is usually done through a letter sent via snail mail from Google to your workplace or home.
From there you will be presented with a dashboard which allows you to enter information such as your opening hours, a description of your business, add your logo, photos and even videos.
Once the verification process is complete – this can sometimes take a couple of weeks – you’ll be able to start collecting reviews from customers and driving more customers to your store/website.
And that’s it! While there are some more steps required for companies with more than one location, this is the general gist of how to claim your free Google business listing and start appearing locally on Google maps.